Head & Shoulders has announced a partnership with TV presenter Claudia Winkleman to launch a new range of hair care products.

The Strictly Come Dancing host is promoting the brand's 3-Action Formula shampoo range, and commented 'Head & Shoulders called and I was delighted but somewhat flabbergasted because in my mind Head & Shoulders wasn't beauty, it was a medicated product – a brilliant product, but it just wasn't beauty. But after using it I was completely obsessed and you might need to sit down for this, my hair has never been shinier or softer. My whole family now uses it for every wash. Head and Shoulders will never get rid of me'.